One engine behind five products, on your own broker account. Free daily signals on close to 25,000 NSE instruments from ₹10,000; fully automated trading on NSE, BSE, US stocks and crypto from ₹10 lakh.
Your money stays with your broker — we never hold it. Trading involves risk; past and backtested results do not guarantee future returns.
Check your NSE picks against Signals tonight. When you are ready, let Firefly trade F&O, commodities and equities on your account — and, soon, an AI that explains, teaches and allocates.
Signals · freeAutomated trading · from ₹10 lakhAI Coach · Advisor · Allocator How it changes your week For businessSignals and algos for brokers, execution for PMS and fund houses, a white-label product for advisors and sub-brokers. Your brand and your clients; our automation underneath.
BrokersPMS · fund housesAdvisors · MFDs · sub-brokers How it changes your numbersPick what fits where you are. Everything runs on your own broker account; nothing moves to us.
Every evening, a plain verdict — buy zone, wait or avoid — on close to 25,000 NSE stocks, indices and F&O contracts, from what a thousand strategies see. Check your own picks against it before you act, with whatever amount and however many stocks you choose.
Open SignalsFirefly runs tested rules on your own broker account — F&O, commodities (gold, silver, copper, crude, natural gas) and equities in India, US stocks, crypto — with a stop on every trade. Every order shows in your broker's ledger, and you can switch it off at the broker any time.
How automated trading worksAn AI trainer that teaches you to read charts and trade by rules on real markets, at your pace, and tells you when you broke your own rule. It never gives you a call to copy.
About AI CoachAsk in plain English — what am I overexposed to, why did it fall today, what would a rate cut do — and get answers with sources, on your holdings. Explains; does not advise.
About AI AdvisorTell it your goal, horizon and risk; it builds a diversified mix across stocks, funds and more, shows the reasoning, and rebalances on a schedule you approve.
About AI AllocatorBrokers, PMS and fund houses, advisors and distributors. Your brand and your client relationship; our engine underneath. Fits small, medium and large books.
The same buy-zone / wait / avoid verdicts on close to 25,000 NSE instruments, delivered through your API or widget, branded as yours. A daily reason for clients to come back, without a research desk.
Broker SignalsClients pick a tested strategy from your platform; orders execute on your rails with a stop on every trade and limits per account. You keep the brokerage and the relationship; we keep the engine running.
Broker AlgosBring your own models or use ours: multi-account execution, risk limits per mandate, pre-trade checks and a log of every order. Scales from a small PMS book to a large fund house.
Fund automationOffer Firefly's automated trading and Signals to your clients under your own name — white-label if you want it — and earn a share on every client for as long as they stay. Onboarding, support and compliance copy come from us.
Partner with usThe three AI products, embedded in your app with your brand: portfolio explanations, rule-based training and goal-based allocation, answering on your clients' own holdings.
Talk to us about AIWant to put our signals inside an existing product, take Firefly to a new market, or invest in Fintrens? Investors & alliances.
No return promises. Two million backtest results published, trade by trade, including the losing months. Retail algo trading in India runs through a SEBI-registered broker's API on your own account, within SEBI's 2025 framework; Fintrens is a software company, not a SEBI-registered adviser — the rules you choose to run are yours.
Every order Firefly places shows up in your broker’s contract notes and ledger, not just in our reports. Nothing is pooled or custodied by us; revoke the API key at the broker and everything stops.
How Terra runs on your accountEvery strategy family's full history: entries, exits, stop hits, hit rate and maximum drawdown. Simulated, before costs — and labelled as such.
Browse the resultsA stop on every rule, position size by how many strategies agree, and a drawdown limit on the whole book that cuts exposure when it is hit. All of it written down before the first order.
Read the methodologyRead more: how the engine and its risk limits work · algo trading in India · SEBI's rules explained · how to start without coding.
Advisors, distributors, sub-brokers, communities and creators offer Firefly to the people who already trust them. The client gets a disciplined product on their own broker account. You get a recurring share every month they stay — and a promise that we never market to your clients or route them elsewhere.
The 9,000-word pillar: legality, SEBI's framework, how to start step by step, strategies that suit Indian markets, the mistakes retail algo traders make, and the key numbers.
SEBI's own data: 91% of retail F&O traders lost money in FY25, ₹1.1 lakh each on average. Who profits, why millions keep opening accounts, and what discipline would change.
Six biases that make a backtest lie — survivorship, look-ahead, overfitting, slippage, regime, decay — and what a bias-clean backtest actually looks like.
The full list, including brokers, billing and pledging, is on the FAQ page.
Fintrens' algo trading engine from Fintrens that runs over a thousand rule-based strategies on NSE, US stocks and crypto and places the resulting orders on your own broker account. You keep custody; Firefly holds only a trading API key.
Yes, through a SEBI-registered broker's API and within SEBI's 2025 framework: a static IP for the machine placing orders, exchange order-rate thresholds, and registration of third-party algos through the broker.
About ₹10 lakh for Terra so the strategies can diversify. Existing shares and fund units can be pledged for margin instead of fresh cash.
Three tools in development on the same engine: Firefly Advisor answers questions about your own portfolio, Firefly Coach teaches technical analysis and systematic trading on real charts, and Firefly Allocator shows how your capital is split and compares alternatives on historical risk. None gives personalised advice.
No. Fintrens is not a SEBI-registered investment adviser or research analyst. Firefly executes rules you choose to run; Signals and the AI products explain and analyse. Consult a SEBI-registered adviser for advice.
Yes: Signals is free daily, and backtests are published trade by trade — losing months included.
Book a demo, ask a question, or send us the strategy you are already running and we will tell you how Firefly would handle it.