AI portfolio assistant · the next step from a robo advisorCOMING SOON
Firefly Advisor
Ask anything about your portfolio and get a straight, sourced answer.
Early access opening late 2026Firefly · rule-based algo trading · India, US, crypto
Algo trading for India, US and crypto. One portfolio, traded for you.
Firefly runs 1,000+ rule-based strategies across NSE, US stocks and crypto, moves capital to the ones working right now, and places every order on your own broker account. You keep custody. Firefly does the screen time — and soon, an AI layer will explain, teach and allocate on the same engine.
Backtests published, trade by trade
Orders on your broker, your custody
No brokerage markup
Algo trading involves risk. Backtested and past results do not guarantee future returns.
Runs throughAngel OneZerodha+ more via APIonNSE · BSENYSE · NASDAQBinance
The platform
Algo trading on NSE, BSE, US stocks and crypto today. AI on the same engine, next.
Everything starts from the same 1,000+ strategies. Terra, Nova and Meta are Firefly's algo trading products — automated trading on your own broker account in India, the US and crypto. Signals shows what the strategies see, free. The AI layer will explain, teach and allocate on top.
Algo trading · India · NSE / BSELIVE
Terraalgo trading · equity & F&O
Automated trading on Nifty and BSE stocks plus index options, on pledged margin, through your Indian broker. Backtests published, trade by trade.
22/43NSE stocks in buy zone today
Algo trading · USEARLY ACCESS
Nova
Automated trading on US large caps and index options, in the US session while you sleep.
19/32in buy zone
Algo trading · CryptoLIVE · SMALL CAP.
Meta
Automated trading on BTC, ETH and the majors, 24×7, same rule families and stops.
2/5in buy zone
Free · daily · stocks, MFs, cryptoBETA
Signalsfree daily output
What the algo trading strategies see today on 100+ stocks and coins — buy zone, wait or avoid — plus Indian mutual funds ranked by the same rules. Judge the engine before you run it.
About Signals · open today's pageComing soon · Firefly AI
The next layer: AI that explains your portfolio, teaches you to trade, and shows you how to split your capital.
Three products in development on the same engine that runs Firefly's algo trading, grounded in your own holdings. They explain, teach and analyse; the trading itself stays with Terra, Nova and Meta on your broker account. None of them gives personalised advice; each one shows its working. Tell us which you want first and we will email you when it opens.
AI trading & investing trainerCOMING SOON
Firefly Coach
Learn to invest and trade technically, one real chart at a time.
Beta planned for 2027AI portfolio diversificationCOMING SOON
Firefly Allocator
See how your portfolio is really split, and what a different split would have done.
Early access opening 2027Fintrens is not a SEBI-registered investment adviser or research analyst. The AI products explain, teach and analyse; they do not recommend what to buy or sell.
Partner with us
Sell Firefly to your clients. Earn on every one of them, for life. Keep the relationship.
Advisors, distributors, sub-brokers, communities and creators offer Firefly to the people who already trust them. The client gets a disciplined, verifiable product on their own broker account. You get a recurring share every month they stay — and a promise that we never market to your clients or route them elsewhere.
Lifelong, recurringA share of the fee every month the client stays active. Not a one-time bounty.
Your client stays yoursNo direct marketing, no re-routing, your name on every report.
We do the workOnboarding, API setup, statements and support handled by Fintrens.
Compliance suppliedDisclaimers to SEBI and ASCI expectations. No return figures, ever.
How Firefly works
Rules vote. Capital follows the winners. Your broker executes.
No discretionary calls, no black box. Every position traces back to named rules with a stop, an exit and a track record you can read.
1,000+ strategies scan every close
Rule-based strategies across seven families read price, volume and volatility on every tracked NSE stock, US stock and coin. Each one says buy, wait or avoid — independently.
TrendMomentumMean reversionBreakoutVolatilityQualityMacro
Swarm allocation picks what's working
Capital moves toward the rules with the strongest recent hit rate and away from the ones that have gone quiet. When enough strategies agree on an instrument, it enters the buy zone.
bullish 46%no signalbearish
Orders go to your own broker
Firefly connects to your broker API and places entries, stops and exits there. Funds and securities never leave your account, and pledged margin keeps capital efficient.
Angel OneZerodha+ more via API
Proof, not promises
Everything we claim, you can check.
We publish the trade logs, and we show you, for free, what the strategies think today — so you can judge them before you trust them with capital.
1,248
rule-based strategies live
1,500+
client accounts automated
5
markets · NSE, BSE, US, crypto, mutual funds
₹150 Cr+
capital under automation
Your broker’s own statements
Every order Firefly places shows up in your broker’s contract notes and ledger, not just in our reports. Nothing is pooled or custodied by us.
How Terra runs on your accountBacktests, trade by trade
Every strategy family's full history: entries, exits, stop hits, hit rate and maximum drawdown. Simulated, before costs — and labelled as such.
Browse the resultsSignals, free, every day
The strategies' current read on 100+ stocks, coins and Indian mutual funds — buy zone, wait or avoid, with the rules behind each verdict. Judge the engine before you use it.
See today's signalsWhat we don't claim. No fixed annual return, no "consistent profits". Fintrens is not a SEBI-registered investment adviser or research analyst; Firefly executes rules you choose to run on your own account. Past and backtested performance do not indicate future results.
Algo trading in India
Automated trading on your own broker account, within SEBI's rules.
What algo trading is
Algorithmic trading means a program places orders on your account by rules fixed in advance: when to enter, where the stop-loss sits, when to exit. It is not high-frequency trading; a retail rule set in India reads prices at each close and places a few hundred orders a month. The point is discipline, not speed — the stop fires whether or not you are watching. Read the plain-English guide.
How it works in India
Retail algo trading runs through a SEBI-registered broker's API — Angel One SmartAPI, Zerodha Kite Connect. You create a trading-only API key on your own account; the program places orders with it; withdrawals stay with you. SEBI's 2025 framework adds a static IP, order-rate thresholds and empanelment for third-party algo providers. Algo trading in India · SEBI's rules explained.
What you need to start
A broker account with API access, about ₹10 lakh of capital or pledgeable holdings, completed KYC, and one call to set capital and risk limits. Existing shares and fund units can be pledged for F&O margin instead of bringing fresh cash. How to start without coding · Pledged margin · Angel One · Zerodha.
Where AI fits, and where it does not
AI is good at explaining a portfolio, teaching a method and comparing allocations on historical risk — the jobs Advisor, Coach and Allocator are built for. It is not a substitute for a stop on every rule or for a SEBI-registered adviser, and nothing on this site will tell you otherwise. How to judge a platform · Algo vs manual.
Risk, stated plainly
Losses are part of the design. Here is how they are kept small.
Every strategy carries its own stop and exit. The portfolio carries limits on top of them. You see all of it before the first order.
A stop on every rule
No strategy runs without a defined stop-loss and profit-take. The Signals pages show the median stop and exit the bullish rules are set to, per instrument.
Position sizing by conviction
Size scales with how many strategies agree and how volatile the instrument is. A lone signal gets a small position; a 78% consensus gets a larger one.
Drawdown limits on the book
If the portfolio draws down past its limit, Firefly cuts exposure across the board and waits for the rules to re-qualify. This is the number we publish, not just the returns.
Your account, your kill switch
Firefly only holds an API key. Revoke it at the broker and everything stops. Nothing is pooled, nothing is custodied by us.
Trading in securities, derivatives and crypto involves substantial risk of loss and is not suitable for every investor. Crypto assets are unregulated in India and gains are taxed at 30% with 1% TDS. Fintrens Technologies Pvt Ltd provides automation software; it does not provide investment advice. Consult a SEBI-registered adviser before acting.
For business
The same engine, behind your brand or inside your stack.
Brokers, advisors and fintechs run Firefly's strategy and execution layer under their own name, or plug into it over the API. All six ways to work with us →
Investment platforms
A white-label trading front end on Firefly's backend: your branding, your onboarding, our strategies and execution.
White-label detailsFintech infrastructure
REST APIs and SDKs for signals, execution, risk checks and analytics, with the uptime numbers we hold ourselves to.
API overviewPortfolio insights
Dashboards for advisors and institutions: exposure, drawdown and strategy attribution across every client account.
See the dashboardClients
Who runs Firefly.
Investors who want options exposure, sub-brokers and advisers with clients to serve, fund houses and prop desks with capital to manage, brokers who want algo trading and robo advisory under their brand. All nine use cases →
“Firefly automates our clients’ F&O trades with rules we can explain to them. It freed the desk from screen time and gave us something concrete to show at every review.”
ASAnkit ShahCEO, A4 Investments
“I manage relationships, not order books. Firefly runs the strategies my clients agreed to, on their own accounts, and I get the report.”
RSRanjit SahuFounder, Unico Finance
“As a retiree I wanted something that runs on its own, on my account, with stops I understand. It does that, and I check the Signals page most mornings.”
VCVikas ChandraRetiree
From the blog
The three posts to read before you automate anything.
GuideGuide
Algo Trading in India (2026): The Complete Guide for Retail Investors
The 9,000-word pillar: legality, SEBI's framework, how to start step by step, strategies that suit Indian markets, the mistakes retail algo traders make, and the key numbers.
F&OF&O
91% of India's F&O Traders Lost Money Last Year. ₹1.05 Lakh Crore Gone.
SEBI's own data: 91% of retail F&O traders lost money in FY25, ₹1.1 lakh each on average. Who profits, why millions keep opening accounts, and what discipline would change.
BacktestingBacktesting
Your Backtest Said ₹4.2 Lakh Profit. The Market Took ₹80,000. Here's Exactly Why
Six biases that make a backtest lie — survivorship, look-ahead, overfitting, slippage, regime, decay — and what a bias-clean backtest actually looks like.
Questions
Asked before people book a demo.
The full list, including brokers, billing and pledging, is on the FAQ page.
What is Firefly?
Fintrens' algo trading engine from Fintrens that runs over a thousand rule-based strategies on NSE, US stocks and crypto and places the resulting orders on your own broker account. You keep custody; Firefly holds only a trading API key.
Is algo trading legal in India?
Yes, through a SEBI-registered broker's API and within SEBI's 2025 framework: a static IP for the machine placing orders, exchange order-rate thresholds, and registration of third-party algos through the broker.
How much capital do I need?
About ₹10 lakh for Terra so the strategies can diversify. Existing shares and fund units can be pledged for margin instead of fresh cash.
What are the AI products?
Three tools in development on the same engine: Firefly Advisor answers questions about your own portfolio, Firefly Coach teaches technical analysis and systematic trading on real charts, and Firefly Allocator shows how your capital is split and compares alternatives on historical risk. None gives personalised advice.
Does Firefly give investment advice?
No. Fintrens is not a SEBI-registered investment adviser or research analyst. Firefly executes rules you choose to run; Signals and the AI products explain and analyse. Consult a SEBI-registered adviser for advice.
Can I see results before committing?
Yes: Signals is free daily, and backtests are published trade by trade — losing months included.
Talk to us
Twenty minutes with the team beats a brochure.
Book a demo, ask a question, or send us the strategy you are already running and we will tell you how Firefly would handle it.